Conal has 23 years experience as MD of Bush Studios, a successful recording and rehearsal studio in London and over 10 years experience in the pet retail market with a product called Baggee that he and his wife designed and patented, produced and marketed. His is an ex Royal Marine and has traveled extensively including areas of Africa where the idea of insects as a protein source was first realised. 

Mr Bug won a GOLD Global Good Award for Best Product of the Year in 2023.