Alex is CEO of Hubbub, an award-winning creative charity that inspires action that’s good for the environment and for everyone. Since 2014 Hubbub has been forming unique collaborations across business and communities, using behavioural insights, everyday language, and good design to make environmental choices both more desirable and more possible. Hubbub's campaigns meet people where they’re at, focussing on topics people are passionate about that also have a big impact, like the food we eat, clothes we wear, and green spaces.

After a successful career as an entrepreneur in the music industry, Alex turned to his passion for environmental and social issues, joining Hubbub in 2017. He thereby joined a very small group of people who have worked with both Snoop Dogg and KPMG.

Hubub have won three GOLD Global Good Awards for their campaigns since 2018, including in 2023 for Eat Your Pumpkin.